EssayGrader is an AI-powered grading platform built for teachers and institutions ready to modernise how feedback gets delivered. What started as a simple tool for grading essays more efficiently has grown into a product used across 35+ U.S. states — ranking #1 for its top keywords and capturing over 60% of search traffic for "AI essay grading." The company recently surpassed $1M ARR, with district-wide and school-wide contracts now driving its next phase of growth.
EssayGrader had strong product-market fit — teachers loved it, and word was spreading fast. But their website was still at MVP level: basic, unpolished, and not built to convert. With paid campaigns and serious SEO investment on the horizon, they needed a digital presence that could carry the weight of a real marketing engine. The brand needed to grow up.
We led a full rebrand and website redesign — rethinking the colour palette, typography, and site structure to speak directly to their core audience: teachers and school administrators. Every decision was made with performance in mind. The site was rebuilt for speed, optimised across all devices, and set up for both technical SEO and on-page SEO from day one — ready to support paid campaigns the moment it launched.
Results came immediately. Rankings climbed, click-through rates jumped, and signups increased by 40% within days of launch. The redesign gave their marketing spend somewhere worth landing. EssayGrader has since grown to $1M ARR — and we're still their go-to partner for ongoing improvements and website maintenance as they scale toward $2M.
